Research released by the British Business Bank (BBB) suggests that most smaller firms do not understand how common environmental terms such as ‘net zero’ apply to their businesses.
The survey of 1,000 senior decision makers in smaller businesses found that just over half feel that the language, terminology and information surrounding carbon emissions reduction is overcomplex. Additionally, over six in 10 said that they would appreciate more information and advice about taking action to measure and reduce their firm’s carbon emissions.
As part of its mission to enable the transition to a net zero economy, the BBB has launched a #GreenToGrow campaign, which aims to demystify and alert businesses to the commercial benefits of investing in decarbonisation. Online resources include a new ‘Green Decoder’ to help decipher terminology, and a series of guides on sustainability and how small firms can start their journey towards net zero.
BBB Chief Impact Officer, Shanika Amarasekara, commented: “Smaller businesses are far too often put off by the overcomplex ‘carbon jargon’ that comes with reducing emissions. By helping decipher some of the terminology around decarbonisation, the BBB hopes to show smaller businesses that simple, incremental changes, such as switching off equipment when not in use, can make a difference in their net zero transition.”